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New “From Sister to Sister" campaign and exclusive collections are planned for the film's release on December 25.
December 10, 2023
By: Lianna Albrizio
Associate Editor
Carol's Daughter has been named exclusive hair care partner of the new Warner Bros. Pictures’ film, “The Color Purple,” a new take on the beloved story drawn from the seminal novel and the Broadway musical. The film will be released in theaters nationwide December 25. To celebrate the partnership, the brand has launched the “From Sister to Sister” campaign, which aims to celebrate the profound and meaningful relationships that exist between mothers, daughters, sisters...
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